Snapchat has announced the launch of a new, unified monetization program that will allow creators to earn revenue from ads in both Stories and Spotlight posts. Set to debut on February 1, 2025, this new system will replace Snapchat's previous separate programs for these two content formats, streamlining the process for creators who produce content across both.

Snapchat’s updated monetization model is designed to provide more opportunities for creators to make money, as the platform sees a growing demand for both short-form and long-form video content. With Spotlight viewership increasing by 25% year-over-year, Snapchat is taking steps to ensure that creators can easily earn income from their content in both Stories and Spotlight.

What Creators Need to Know
To qualify for the new program, creators will need to meet specific eligibility criteria. These include:

A minimum of 50,000 followers.
At least 25 posts per month to either Saved Stories or Spotlight.
A minimum of 10 posts to either Spotlight or Public Stories within the last 28 days.
Creators must also meet one of the following metrics from the last 28 days:

12,000 total hours of view time.
10 million Snap views.
1 million Spotlight views.
This marks a significant increase in requirements from the previous system, where creators needed only 1,000 followers and 10,000 views to start earning from Spotlight videos. Under the new system, creators will be able to monetize Spotlight videos that are over one minute long, aligning with the growing trend of monetizing longer videos across social media platforms.

Snapchat’s Shift Away from the Spotlight Rewards Program
The new monetization system comes at the end of the Spotlight Rewards Program, which will conclude on January 31, 2025. Initially, the Spotlight Rewards Program provided daily payouts to the top-performing Spotlight videos. However, as the program matured and competition grew, payments for creators began to decrease, leading to some dissatisfaction within the creator community. The new unified program aims to offer more stability and higher earnings potential for creators.

Snapchat’s new approach is also in line with industry trends. TikTok has been focusing on monetizing longer videos, and YouTube introduced ad revenue sharing for Shorts creators last year. Snapchat’s unified monetization program is seen as an effort to stay competitive in the fast-evolving social media landscape, where video content is king.

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